- In an age of consumerism, how a mass produced object can become personal?
- Mass produced objects are no different from the luxury items
- Post war, modern people, unlike before now have the opportunity to own – makes them feel fulfilled, happy
- Design isn’t anymore about practicality or functionality, it’s fashion
- Cultural upgrade – takes away design from its ability to connect form and function and uses it simply as a selling tool – or is it a way to redefine the meaning of function?
- IKEA – has to be flat and brought in a brown box – completely transforms how we actually consume design
- Curious, that how in an age of individualism, such depersonalized consumer experience (IKEA) should become so successful
- Computer – the beginning of a new age, where the words personal and computer were no longer separate – the interface
- A good design is the one who doesn’t show you how it was designed or how hard it was, it’s all about what it gives you
- Design is doing so much for us, but does it have to?
- Radical design – a response to a global crisis – a collective chair, where parts are not hybrids, but instead stand of their own – the whole chair could be taken apart and brought back together, back into the cycle of industry – no down cycle, cradle to cradle design – Think Chair
- Cradle to cradle allows us to celebrate consumption, rather than fear it could trash/destroy our world
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