- One of the most durable materials of 20th century – plastic
- Braun – new design approach, where decoration are brought to minimum – form should fallow function
- Simplicity is philosophy, it possesses a beauty of its own
- New graphic design system changes England’s road signs fundamentally – simplicity and clarity
- Low coast, universal, stackable chair replaces the common wooden alternative
- Plastic liberated and gave numerous opportunities to design freely
- Plastic changed society, a complete shift in generation passing – furniture didn’t need to be inherited any more
- The S Chair – the first chair that didn’t try to mimic any other, a completely new chair
- The S chair brought a revolution – a total new beginning, everything is possible, nothing relates to the past
- A new style – the mobile lifestyle, the whole concept of making things smaller – electronics
- The new generations – you can take your life out with you
- Walkman – not just a device/design, a new reality, new experiences
- The moment of realization – plastic is toxic – it looks great, but it ages badly
- The Monoblock chair, formed from a single type of plastic – functional, versatile and cheap. Very successful, but nobody likes it
- A world transformed by plastic, so much that we don’t even see it anymore without it
- Plastic – pure human intelligence – peak of man made products
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